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Strategic Market Research: A Guide to Conducting Research that Drives Businesses, Second Edition By Anne E. Beall
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About the Author
Anne E. Beall is president of Beall Research, Inc. and has held positions at the Boston Consulting Group and National Analysts. She specializes in conducting large-scale, complex strategic studies for Fortune 500 companies. She received her MS, M.Phil. and Ph.D. degrees in social psychology from Yale University.
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